Universal Studios Hollywood:

A working film studio and theme park in the heart of LA

Hosting nearly 10 M guests annually, USH tailors collateral via audience segmentation, hyping annual events and showcasing the scope of their intellectual properties.

✓ Holistic Marketing Strategy 

✓ Event Marketing

✓ Youth & Education Marketing

✓ Email Marketing

✓ Website Design 

✓ Brand Partnerships

✓ IP Partnerships & Licensing 

✓ Creative Review

✓ Photoshoot Directing

✓ Writer Mentorship

Theme Park Scope Marketing:

Created thousands of collaborative marketing tactics with Team Members from the Universal Marketing, Sales, and Creative teams, resulting in a 15% increase in park attendance from PY.

Alex orchestrated campaigns for the launch of Jurassic World: The Ride in 2018, The Secret Life of Pets attraction in 2021, and Super Nintendo World in 2023.

USH Scope One Sheet
USH Destination Map
Super Nintendo World Opening Date

Meetings & Events Marketing:

Served as head of all Special Events marketing including Meetings & Events, Youth Programs, Graduation Events, and College segments, maintaining a six-figure budget.

In 2023, Alex’s marketing efforts improved lead to conversion percentage by +9.7% and digital marketing ROI by +7.3% YOY.

M&E Brochure
M&E Brochure: Overview
M&E Brochure: Venues
M&E Brochure: Culinary Options
M&E Brochure: Contact Info

Pride Is Universal

Pride Is Universal

The LGBT flag invites people to the arches of Universal Studios Hollywood for the Pride Is Universal 2024 event.

“LA Pride’s epic after-hours experience is back at Universal Studios Hollywood!

Event entertainment will feature DJ Brynn Taylor taking over the Main Stage along with an epic Drag Show featuring performances by Morgan McMichaels, Kornbread Jetè, Alexis Mateo and Chad Michaels!”

College Marketing:

Managed relationships with Student Beans and local universities like UCLA and USC to provide collateral with discounts to college students and educators.

UCLA Instagram Story
UCLA SNW Banner Ad
UCLA Instagram Story

Youth Programs Marketing:

Produced collateral for eight educational programs and two, multi-date annual graduation events. 

Grad Bash Billboard
Grad Bash Ad
Grad Bash Photo Op
Grad Bash Email

What People at USH Are Saying:

  • "Alex single-handedly built and launched the first internal website where our Sales team can download and share our marketing assets with internal and external partners. They are a confident public speaker and presented the site at an All-Staff meeting before implementing one-on-on training with team members. This went above and beyond the solution we imagined and their work has served as a model for other departments in our company."

    — Dennis Quinn, Senior Vice President of Sales

  • "When Alex joined the marketing & sales team, they hit the ground running and taught themself the ins and outs of sales. One of their first projects involved developing marketing collateral for the 2020 CalTravel Summit. They worked cross-functionally with vendors, partners, and internal departments to create this collateral, wrote a script for the Director of International Sales, and represented Universal at the event."

    — Ali Schmidt, Senior Director of Sales

Previous

Evergreen Museum