Momiji Sushi Restaurants:
An Oregon favorite comprised of 14 locations and a PNW food distribution center.
Serving nearly 1M guests a year and gaining the trust of over 40k Loyalty Members, marketing at Momiji hit big strides in 2025. With a cutting-edge, digital-first brand mindset, Momiji marketing is fun & fresh — just like their sushi.
✓ Completed App Revamp
✓ Redesigned Full Website
✓ Tripled Social Media Output
✓ Created 1st budget & calendar
✓ Defined direct reports’ roles
✓ Increased dine-in traffic +13.6%
✓ Boosted web traffic by +512%
✓ Expanded active Loyalty Members +17.6%
✓ Reduced response time -50%
✓ Grew email subscribers +60%
Photography
Directed 21 photoshoots in 2025 for 18 marketing campaigns, providing shot lists, photo & video support, editing, and executive approval to all collateral.
Website Redesign
Spent a quarter planning, mocking up, and working cross-functionally with IT & third-party partners to fully redesign Momiji’s website and app, including moving to a more relevant domain. Before image on left, after images on right.
Public Relations
Wrote and distributed 9 buzz-worthy press releases to PDX & Salem food & beverage media outlets, networked at the Salem Area Chamber of Commerce (and Isaac’s iykyk), and provided tradeshow marketing support at events like the Oregon State Fair.
Press Release: Warm Up with Momiji’s Sake Saturdays
[SALEM, Feb. 24, 2025] Get ready to warm up those winter nights at Momiji Sushi’s Lebanon location with Sake Saturday! Every Saturday from 4 to 8:30 pm, we’re turning up the heat and helping you kick off the weekend with imported sake—the perfect sip to keep you cozy as the cold rolls in.
Think of it as your Saturday night warm-up—a chance to sip on four one-ounce shots for just $10 or four 2.5-ounce shots for $25, all while you enjoy the rotating selection of exclusive sakes we’ve handpicked just for you. Whether you’re a seasoned sake pro or just starting to dip your toes into the world of sake, Sake Saturdays is…
Press Release: Momiji Launches New Chef’s Specials
[SALEM, OR – September 4, 2025] – Momiji Sushi Restaurant, Oregon’s go-to destination for premium, affordable sushi, is unveiling a new lineup of six Chef’s Specials available for a limited time starting September 8 at participating Momiji locations.
Designed by Momiji’s culinary team, the Chef’s Specials highlight premium seafood, seasonal ingredients, and elevated Japanese flavors. Guests can enjoy these dishes for dine-in, takeout, and delivery throughout the fall.
The lineup includes…
Video Editing
Leveraged Adobe Premiere Pro and CapCut to create short-form and traditional video content played online and in-store at Momiji locations.
In-store Commercials
Take a well-deserved break this Saturday at Momiji Lebanon. Grab your favorite rolls and a sake flight imported from Japan — the vibes will take it from there.
Training Videos
Our luxurious lineup of fall specials required precision in the kitchen - watch a training video to understand how our chefs make the limited-time, Sea Bream Nigiri.
Brand Strategy
Oh, you’re looking for real marketing chops, aye? Can’t show you everything, but here’s a taste of why I’m worth the investment: Departmental Audits, Executive Marketing Fundamental training courses, Market Research, Annual Brand/Channel Roadmaps, Metric Benchmarking, SWOT Analysis, Budgeting, KPI Reporting, Customer Personas, Brand & Copy Guidelines, Content Calendars, & more. Images censored for company confidentiality.
What People at Momiji Are Saying:
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"Highly recommend Alex! Since they joined our company, they have brought remarkable changes to our marketing department. In the past, our workflows were quite disorganized. Under Alex’s leadership, however, our processes became far more professional. They introduced regular meetings that clarified workflows across departments, making collaboration more logical and efficient.""
— Lewis Libo Liu, Graphic Designer
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"Alex is skilled across SEO, social media, and both digital and traditional advertising, but what truly sets them apart is their empathy and leadership. They make everyone around them better and would be an incredible asset to any team."
- Kevin Kim, Marketing Specialist